BPMTips.com recently did a great post about selling BPM in an organization. They asked more than 20 BPM experts this question, “How to sell BPM in an organization?”.

I found following common themes in most responses.

BPM is hard to sell

Executives are not concerned about tools and methods, they are interested in outcomes and value

Less ‘selling’, more ‘benefits’

Have an executive sponsor who is committed to BPM over the long term.

Word Cloud generated from all the responses also provides nice insights.

Adeel Javed - How To Sell BPM In Your Organization

Read the complete article on BPMTips.com to gain valuable tips.